What is the main advantage of using a double-blind study in research?
- AIt is less expensive to conduct
- BIt simplifies data analysis
- CIt requires fewer participants
- DIt eliminates researcher bias
Solution & Step-by-step Explanation
In a double-blind study, neither the participants nor the researchers interacting with them know who belongs to the experimental group or the control group. This setup crucially eliminates both observer/researcher bias and participant expectations.